First Instructed
January 2019
Services Uptaken
Web Design / SEO
client
The Tree Fellers
The Tree Fellers' Strategic Digital Transformation
Client Background:
The Tree Fellers, a professional tree surgery company, was seeking to enhance their digital presence and outreach. Operating in a sector with stiff competition, they needed to distinguish themselves and effectively showcase their expertise and services online.
Goals:
The collaboration with Epic Web Agency focused on two main objectives:
- Design and develop a user-centric, visually appealing website to accurately represent The Tree Fellers’ brand and services.
- Implement a robust SEO strategy to increase online visibility and improve search engine rankings.
Website Design:
Understanding the importance of a website as the digital face of the company, Epic Web Agency embarked on creating a bespoke online platform for The Tree Fellers. The design prioritised:
- An aesthetically pleasing and intuitive layout, ensuring easy navigation for users.
- High-quality images and graphics that effectively showcased the range of tree surgery services.
- Responsive design, ensuring optimal functionality across various devices and screen sizes.
- Informative and engaging content that detailed the company’s services, experience, and commitment to safety and environmental standards.
The newly designed website not only aligned with The Tree Fellers’ professional image but also enhanced user engagement, leading to increased enquiries and service bookings.
SEO:
To boost The Tree Fellers’ online visibility in a competitive market, a comprehensive SEO strategy was essential. Epic Web Agency’s approach included:
- Detailed keyword research to identify terms that potential clients were using to find tree surgery services.
- On-page optimisation to improve the website’s compatibility with search engine algorithms.
- Developing and executing a content strategy that highlighted The Tree Fellers’ expertise and services, while also being optimised for search engines.
- Building quality backlinks to increase the website’s authority and credibility.
This SEO strategy aimed to position The Tree Fellers prominently in search engine results, thereby increasing organic traffic and potential customer engagement.
The Results:
The strategic overhaul of The Tree Fellers’ website design and SEO approach led to significant improvements:
- Enhanced online presence and higher search engine rankings for key industry-related terms.
- A noticeable increase in website traffic, customer enquiries, and engagement.
- A strong digital platform that effectively communicated The Tree Fellers’ brand values and services to their target audience.
The Tree Fellers’ case is a testament to how a well-executed website design and SEO strategy can dramatically improve a company’s digital footprint and business prospects.
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