first instructed
October 2008
Services Uptaken
PR / SEO / Web Design / Social Media Management / Branding
Client
Booze Up
Booze Up's Digital Ascendancy and Branding Excellence Client Background:
Client Background:
Booze Up, a trailblazing on-demand alcohol delivery service in London, has been at the forefront of the industry since 2008. Known for its exceptional service and expansive coverage area, Booze Up has consistently outperformed major competitors like UberEats, Deliveroo, and Just Eat in key search areas.
Goals:
Booze Up aimed to solidify its position as a market leader through the following objectives:
- Strengthen its online visibility for critical keywords related to alcohol delivery.
- Enhance its brand appeal to its primary demographic, males aged 18-35, known for their affluence and tech-savviness.
- Secure significant media exposure to augment brand recognition and credibility.
Website Design & SEO:
To maintain its competitive edge, Booze Up required a robust digital presence. The focus was on optimising the website for user engagement and maximising its SEO potential for phrases like “alcohol delivery” and “24 hour alcohol delivery”. The strategy involved meticulous keyword research, on-page optimisation, and building a strong backlink profile. The result was a commanding online presence that translated into top search engine rankings and increased organic traffic.
PR & Media Exposure:
Booze Up’s remarkable journey caught the attention of major publications, leading to extensive media coverage. Strategic PR initiatives resulted in features in the Daily Star, Independent, The Sun, GQ Magazine, Timeout, and Daily Mirror. This exposure not only brought tens of thousands of pounds in free publicity but also cemented Booze Up’s status in the competitive alcohol delivery market.
Branding Strategy:
Understanding the core demographic was crucial for Booze Up’s branding strategy. The company tailored its brand image and marketing efforts to appeal to a young, affluent male audience, emphasising convenience, reliability, and premium service. Smart branding moves included targeted messaging, visually appealing design elements, and engaging content that resonated with this demographic. This approach not only reinforced brand loyalty but also attracted a wider audience, keen on experiencing the unmatched convenience Booze Up offers.Strengthen its online visibility for critical keywords related to alcohol delivery.
Understanding the core demographic was crucial for Booze Up’s branding strategy. The company tailored its brand image and marketing efforts to appeal to a young, affluent male audience, emphasising convenience, reliability, and premium service. Smart branding moves included targeted messaging, visually appealing design elements, and engaging content that resonated with this demographic. This approach not only reinforced brand loyalty but also attracted a wider audience, keen on experiencing the unmatched convenience Booze Up offers.Strengthen its online visibility for critical keywords related to alcohol delivery.
The Result:
Booze Up’s comprehensive digital and branding strategy led to impressive results:
– Top rankings in critical keyword searches.
– Significant media exposure, enhancing brand credibility and reach.
– Strong appeal to the target demographic, leading to increased customer engagement and sales.
Your Digital and Branding Journey with Epic Web Agency:
Inspired by Booze Up’s success? Epic Web Agency is ready to craft your unique digital and branding story. With our expertise in SEO, media relations, and targeted branding, we’re poised to elevate your brand to new heights. Contact us today to embark on a journey of digital excellence and make your brand the next success story.
